World-class hospitality at the best venues around the world.

An exclusive, unique experience for a select audience

ICON is curated to exceed your expectations and will change the way you think about event hospitality for good.

Featuring a refined setting, we bring you iconic people, places and moments. You’ll enjoy exclusive access with a sporting ICON, hearing first-hand about their iconic moment — a place and time where history was made, where the game changed or where impossible odds were overcome.

Why choose ICON?

ICON represents the pinnacle of event experiences, offering a luxury hospitality experience at some of the world’s most prestigious sporting and cultural events. ICON packages are designed for individuals and businesses that want to enjoy events in the most exclusive way possible, ensuring every detail is meticulously planned to deliver a truly memorable experience.

Whether it’s premium seating at major sports events like The Ashes or the Six Nations, or elite access to cultural events such as concerts, ICON ensures that clients receive the best in hospitality.

Iconic people

ICON collaborates with top-tier sporting talent who serve as guest speakers who provide expert insight during your experience.

The relationships we build with our selected talent is a representation of our company values, Engaging, Entertaining and Excellence.

This ensures your event experience matches the high standards we set, including the opportunity to speak, liaise and take photos with the best in the business.

Iconic moments

ICON let’s you live the most iconic moments in sports and entertainment through our exclusive opportunities.

Whether it’s a last minute winning penalty, an Ashes hattrick or a Grand Slam winning try, you can witness history in the making in style.

An ICON experience is designed to maximise those once-in-a-lifetime moments, that you’ll remember and cherish for ever.

Iconic venues

ICON experiences are held at only the most renowned and prestigious venues, recognised globally as some of the worlds best.

Often steeped in history, venues such a Wembley, Twickenham, Silverstone and Lord’s have given generations of moments we’ll never forget.

You’ll only find ICON experiences at the venues we identify as the very best, ensuring ICON events are special.

Here's what's coming up

ICON experiences are curated for only the world most global, iconic venues. Explore our limited ICON opportunities today.

Allianz Stadium

Allianz Stadium, formerly Twickenham is the iconic home of England Rugby, renowned for its rich history and unforgettable matches. With a capacity of 80,000, this legendary venue transforms into an electrifying cauldron on match days, making it one of the premier sporting arenas in the world. Every rugby player aspires to compete on its hallowed grounds, where the atmosphere is second to none.
Wembley Stadium

Wembley Stadium, a symbol of English football, is also a premier venue for major sporting events and concerts. The new stadium, constructed between 2002 and 2007 at a cost of around £1 billion, is a state-of-the-art facility and the largest in the UK, with a seating capacity of 90,000. Steeped in history, Wembley continues to be a centrepiece for unforgettable moments in sports and entertainment.
Lord's

Established in 1814, Lord’s Cricket Ground is celebrated as the Home of Cricket, making it an exceptional venue for hosting prestigious events. Lord’s has been the stage for countless historic moments, including Don Bradman’s legendary 254-run innings and winning Ashes matches that will live in the history books forever.
Silverstone

Silverstone, the historic home of British F1, is one of the most iconic and enduring circuits on the Formula 1 calendar. Silverstone has become synonymous with motorsport and is one of only four tracks from the inaugural F1 World Championship that remains part of the calendar. Hosting 400,000 visitors across race weekend, Silverstone is a must-visit venue and has seen legendary drivers like Lewis Hamilton, Max Verstappen, and Sebastian Vettel make history.
Royal Ascot

For one week each year, Ascot Racecourse transforms into Royal Ascot, where the Royal Family often graces the event with their presence, highlighted by a daily Royal procession. Royal Ascot is the pinnacle of the British racing calendar, attracting elite flat trainers, jockeys, and society's upper echelon.